Today, BraunAbility and Q’STRAINT announced a new venture to accelerate innovation in the auto mobility industry. According to the press release, one significant opportunity of the venture will be greater integration of the design process with significant potential for enhanced safety, quality, and reliability for the disability community.

“Wheelchair passengers face such a segmented experience when they travel,” said Patrick Girardin, co-president of Q’STRAINT. “We see huge opportunities for integrating technologies and creating a new story, rewritten for inclusion. Together, we help ensure that new products create a more intuitive and effortless experience for our customers.”

“The shift to these new technologies has the potential to change a remarkable number of lives if they are designed for inclusion,” said Staci Kroon, global president and chief executive officer of BraunAbility. “To keep pace with this historic change, our industry must combine research and development investments and other resources, so wheelchair users are included in the future of mobility.”